Writer, bar-raiser
Hey, I’m Liz, a content design leader based in New York. I started my career at Ogilvy, copywriting for global brands before moving into startups. Most recently, I was the founding content designer for a B2B SaaS company aimed at simplifying renting.
With hands-on experience across product and brand, I know how to leverage communication holistically across a business. These days, I partner with design teams to clarify narratives, simplify user decisions, and set durable language foundations. Also, I write musical comedy.
Content design portfolio →
Content design leadership
From 2022 to 2025, I led the writing practice at Findigs, a proptech company focused on improving the rental application process. I was the company’s first writer, and laid foundations for a new era of product maturity alongside a talented crew of designers.
Brand strategy & marketing
Before I discovered the joys of shipping UX, I cut my teeth as a writer at Ogilvy New York. That agency discipline shapes how work today: connecting insight to strategy, and holding the bar for execution high.
Comedy writer, lyricist, armchair psychologist
My work has always required me to be part empath, part analyst. Sketch comedy is all about knowing your audience and how to connect. Writing lyrics is all rhythm and timing. And spinning up allegorical satire? That’s just systems thinking (but sassier).