Writer, bar-raiser
I show up to sharpen narratives, simplify user decisions, and set language foundations that scale.
Content design leadership
From 2022 to 2025, I led the writing practice at Findigs, a proptech company focused on improving the rental application process. On the design team, I owned UX writing and developed content systems across core experiences and zero-to-one builds.
Brand strategy & marketing
Before I discovered the joys of shipping UX, I cut my teeth as a writer at Ogilvy New York. That agency discipline shapes how work today: connecting insight to strategy, and holding the bar for execution high. You can find my featured copywriting work below.
