How do you get more people registered to vote? In 2020, Instagram used their “New!” Stories along with in-feed and stories ads, and directed millions of active users to the Voting Information Center. I led copy on this project, and oversaw production along with Fati Jafri, Kelly Sherman and Sherina Florence.
Production: Leyla Rosario, Rhea Phipps, Qieara Lesesne Account: Sam Kaplan, Khai Nguyen. Illustration parter: The Source. Animation partner: Hogarth Worldwide
